ATTEND Mediabistro Circus

The Mediabistro Circus 2008 features panel diiscussions, interviews, and speakers around topics like:

• Publishing’s transition from print to digital
• Social media
• Web video
• Mobile technology
• Blogging, podcasting, vidcasting
• Brand convergence
• New media in various industries
• User experience design

Mediabistro Circus Sessions

1. What’s Next in Online Publishing
What’s working and what’s not when going digital; creating relevant content and the right “look” for the web and for mobile; and developing the right advertising models.

2. Web Video
How and why to harness the power of video; writing and directing for different types of clips (online + mobile); and how to create new revenue streams and boost brand loyalty by engaging your audience.

3. The Business of Mobile
How to capture user attention and create habitual usage. Plus major initiatives in mobile related to TV, social media, and the print industry’s adaptation of mobile content.

4. Blogging
How to define the right platform for your brand; how to use blogs as a marketing tool to build site traffic and connect with a larger audience or develop a new one; plus tips on design and usability.

5. Panel Discussion: Convergence Culture
How the integration of content and brands across platforms is changing the media business; plus, the increasing role of the consumer in shaping the flow of media.

6. Social Media: From Monologue to Dialogue
How to use social media to create meaningful conversations with your audience; tools available to gather
information about your audience and brand; how to leverage the social platform to create profitable relationships between your audience and your brand.